Everybody knows about Facebook, but do they know how to make the most of Facebook advertising?
We’re so used to scrolling through Facebook and seeing ads that we almost don’t notice them, and for marketers, this is a powerful tool. How can you put Facebook ads to good use for your business and see that all-important return on investment?
It’s hard to look past Facebook’s reach. With nearly 3 billion active users, that’s a whole lot of people seeing Facebook ads on a regular basis.
We’re always talking about being targeted with your marketing though, so reach is just one part of the equation. Successful marketing doesn’t reach everyone, it reaches the right people, and this is where Facebook is incredibly useful.
When it comes to detailed targeting, Facebook is almost unparalleled. It knows so much about its users, and this information helps advertisers reach the right people with the right message.
This ability to accurately target specific groups of people draws in nearly 10 million active advertisers and earns Facebook $28.6 billion per quarter.
You can’t argue with the results which means you can’t deny the power of Facebook ads.
They’re super profitable. (If, and that’s a big IF, you know what you’re doing.)